Article Marketing For Beginners

Thousands of people are discovering an Internet marketing
technique that drive hundreds and sometimes thousands of
targeted visitors to their website every month. It's known as
article marketing and it's one of the simplest and most
productive ways to get people to your website. But how does it
work?

The intent of article marketing, like all forms of Internet
marketing, is to persuade people to visit your website. Once
there, it's up to your website to do the heavy lifting. Your
site needs to persuade your visitors to do something. That
something could include purchasing your product or service,
signing up for your newsletter, making a donation, clicking on
an ad or one of a dozen other things. As soon as your website is
ready, it's time to focus your attention on getting people to
visit through article marketing.

For the purpose of example, let's assume you're a sales
training consultant and you do business with companies across
America. Your website is very compelling and designed to
encourage potential customers to contact you about your
consulting service. Now it's a matter of going out onto the
Internet and getting your potential customer back to your
website.

Think of article marketing as a fishing trip. You have the best
fishing gear money can buy, your cooler is loaded with bait
that's irresistible to your target fish, and you have a map to
the best fishing hole in the state. Problem is, the fish aren't
jumping out of the water and finding their way to your back yard
grill. You have to go out and fish where the fish are.

Article marketing works the same way. You can have the most
compelling website in the world, but nothing will happen unless
your potential customers find it. Your job is to go out onto the
Internet, entice your customers with your irresistible article
and bring them home where your website can close the sale.

Start by identifying the fish you want to catch. In this case,
you want to attract a fish that's interested in learning how to
sell. With that knowledge you'll know where to fish and what
kind of bait to put on the hook.

Let's start with the bait. People who are interested in
learning how to sell leave clues. They have a habit of using
search engines to find solutions to their selling problems. They
search for things like, "how to prospect," "cold call selling,"
"closing techniques" and more. The really cool thing about
search engines is that they can show you exactly how many people
were looking for that information. They can tell you how many
fish hang out in each fishing hole.

You can find that information by going to one of the search
engines and searching for the term, "keyword research." There
you will find dozens of tools that will help you identify the
kind of bait that attracts your fish.

Once you know what kind of bait your prospect is looking for,
it's a matter of giving them what they want. And what they want
is a well-written, solution-based article that answers their
problem.

You, on the other hand, want your prospect to read your article
and see you as the authority in the field of selling. Just as
importantly, you want them to go to your website where they can
learn a lot more about how you can solve their selling problem
with your sales training consulting service.

The entire purpose of Internet marketing and article marketing
is to get people back to your website. You do that by writing a
strong call to action and attaching a clickable link leading
back to your website in the author block. This is where you are
allowed to promote yourself and encourage people to visit your
website.

Once you've written your article and included a compelling call
to action in the author block, you'll want to get your article
syndicated on as many websites as possible. You can find
hundreds of websites interested in posting your article by doing
a Google search for "article submission" or "article
distribution. " These sites will allow you to fish in hundreds of
lakes at the same time.

Imagine having a well-written article syndicated on the
Internet that positions you as the expert in your field. Imagine
having that same article with a link and a compelling reason to
visit your website leading back to your website where you can
promote your products and services. This is how the professional
Internet marketers do it, and you can too.

Article marketing is well worth your time and effort. It's the
quickest and easiest way to position yourself as the expert in
your field and reach your target market of potential customers.

About The Author: Learn how to get free traffic to your website
through article marketing. Join Bob Sommers and other Internet
Marketing professionals at http://www.Recogniz edExpert. com and
view hundreds of free videos on Internet Marketing for
Professionals.